Sometimes all you need is a little splash of colors to mark an impact. Colors have the power to influence the mind and souls. Moreover, they are a significant component to consider while designing a business logo. Building a brand identity is quite a task, and every step needs equal devotion. The color palette that you choose at this point will be conveying your brand’s aim and the thought behind it. They enable you to make your customer see what you want them to notice. Just like selecting the right color can make you visible in the market, and choosing the wrong one will make you go unnoticed.
Importance of Color in for Branding:
Black, white, brown, beige, and grey are neutral colors. Grey color symbolizes balance, and it is often paired with black as it is a symbol of sophistication and elegance. Black, white, and grey are opted by many leading brands like Nike, Channel, Puma, Cartoon Network, and Apple.
Combining Warm and Cool Colors for Branding:
Combining warm and cool colors is a terrific idea to enhance your logo. Just like the opposite attracts in real life, it also attracts in real life. Designing your brand identity using a combination of warm and cool colors is always effective. Let’s have a look at some.
12 Best Colors for Branding:
The personality of your logo is hindered in the color selection. The purpose of designing a logo is to tell your audience or customer who you are. Know that you don’t have to overdo much; less is more when it comes to color.
Combining two colors is an industrial standard. Ideally, these colors should be contrasting. The psychology behind the colors will help you select the most appropriate ones. Here, we will present you the top 12 combinations (2 & 3) with sample logos.